GUZHOUYAN

古舟燕

Year: 2021
Team: Zhang Shujia

古舟燕，专注于生活品质的精致滋补品牌。从燕窝到花胶，海参到虫草，将高端滋补融入日常三餐四季，将厚重的养生拆解成日常的烟火气息。

以东方美学为设计语言，将传统滋补文化转化为现代视觉表达。品牌色彩沉稳优雅，包装设计兼顾仪式感与实用性。

Guzhouyan focuses on quality-of-life precision tonic branding. From edible bird's nest to isinglass, sea cucumber to caterpillar fungus — integrating high-end nourishment into daily meals and seasons.

Using Eastern aesthetics as design language, transforming traditional tonic culture into modern visual expression with elegant brand colors and packaging.